CHAPTER 7: Strategies for Competing in International Market

Asslamualaikum dear and good evening. J

Without wasting our time, lets we continue our next topic on for this subject title Strategies for Competing in International Market.  Generally, this topic is discussing on a strategies that can be implement by the business to compete with other rivals in the international market.  

Any business can be expanding through franchising or licensing. These are the strategies on how the business can keep sustain internationally.  For example, McDonalds company. This company is very well known and worldwide. They have franchise their business and product widely. It has its own branches in many countries in this world. Besides that, McDonalds also offers their product based on their target market on that country. In India, most of their customer are vegetarian, thus McDonalds has offers some of their product based on vegetables. This is how McDonald’s strategies their business to keep sustains in order to compete with other rival in the international market.

For franchising, there are two terms that we need to know which are Home Countries and Host Countries. The explanation and the example for each term are illustrated as below:

Types	HOME COUNTRIES	HOST COUNTRIES
Definition	Where the company origin	Subsidiaries located in other countries
Example	McDonalds	McDonalds
Explanation	McDonalds is originated from US which is US is the home countries for McDonalds	The other branches of McDonalds such as in Malaysia, China, India, etc.

Based on the topic discussed above, I hope that you will understand well on the strategies that can be taken by the company to compete with their rival in the international market.

That is all for today.

Thank you.