Assalamualaikum friends. How are you? I hope all of you are
in a good condition and full of blessing from Allah. Ameen.. :)
Alhamdulillah we meet again in the new topic of Strategic
Management. The topic for this chapter is quite long. However, I will focus on
two things that I am interested in this topic.
For this topic I have learned on the STRATEGIC OFFENSIVE
PRINCIPLE. This principle is a one of the strategy that can be use by the
company to defense their current strategic planning. It is also to lower
the firm’s risk from being attacked by the competitors. The strategic offensive
principles are listed as below:
- Offer low cost; ex: offered by Air Asia which they provide low-cost ticket for their customer
- First to-market with next generation; ex: Microsoft x-box
- Continuous product innovation; ex: Apple product (i-phone, i-pad)
- Good ideas of other firm; ex: android
- Guerilla warfare; hit & run (social media) ex: Facebook
- Preemptive strike; ex: Nippon
The second thing that I am interested in this topic is the BLUE
OCEAN MARKET. The Blue Ocean Market
is defined as a new market that does not have many competitors in the market.
We can take the e-bay, Starbucks and FedEx as the examples of Blue Market
Strategy. The opposite of Blue Market Strategy
is a Red Market Strategy. Red Market
Strategy is a market that consists of many competitors that compete with each
others to keep sustain in the market.
I think that all for this topic. See you again on the next
topic. In Shaa Allah..
Thank you for your time and Wassalam.
:)
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