Salam friends..and happy eid adha! :D may all of us in a bless of Allah.
Alhamdulillah we can still meet in our next chapter for Strategic Management. For this chapter, I have learned on the topic of Generic Strategic. Generally, this topic discussing on how a firm able to maintain a strategic planned in order to compete with other rivals and improve their competitive performance. Under this topic, there are five categories where they are:
1) Low-cost provider
2) Broad differentiation
3) Focused low-cost
4) Focused differentiation
5) Best-cost provider
Those categories have their own way that can be used by the firm to compete and keep sustain with their rivals. I will choose Facebook as my example for Best-cost provider.
As we know, Facebook is a one of the famous places for people to meet friends and enjoy their online shopping. People eager to buy through online as they will have a lot of advantages. Facebook also is a place where we can meet a lot of product with different seller, prices and quality. Facebook falls under the category of Best-cost provider which is this category is a combination of low-cost providers and high-end differentiation. This category also known as hybrid approach.
Facebook rivals may be other online shopping website. However, most of this website will have their Facebook account as it is one of the best medium to attract their customer. Besides that, there are various type of product sells in the Facebook such as clothing, accessories, phone accessories, shoes, present and many more. All the price of the product are affordable and the quality of the product are comparable with the product at the shop.
Thus, in conclusion Facebook has provide a differentiation where it able to provide a desired places, product, and services to the user to have their online business. Facebook also provide a lower cost @ no cost to the user who open their page for promoting their product. In my opinion, Facebook is a great place for us to have online shopping as there is no other social network that provide two in one services (friendship and business).
Thats all for today.
Hope to see you in my next post.
Thank you.
Wassalam.. :)
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9 years ago